About the authors

Samreen Shaikh
Associate Product Manager
Data and Analytics Solutions
Springer Nature

Parmita Bhadra
Lead Process and Quality Analyst
Springer Nature Technology & Publishing Services
Samreen Shaikh is a distinguished healthcare professional and strategic leader with over 16.5 years of robust experience in the pharmaceutical sector. Currently serving as the Associate Product Manager in Pharma Solutions at Springer Nature, Samreen has consistently demonstrated a proven track record in project management, business growth, and process optimization. Her expertise spans strategic business planning, team leadership, and the successful execution of high-impact projects, including developing AI-powered solutions and comprehensive market analyses. Samreen’s career is marked by pivotal roles, including leading the launch of AskAdis, an AI-driven conversational interface that significantly boosted renewals and revenue. She has spearheaded innovative projects such as the Pharma Insight Reports and webinars, enhancing brand recognition and lead generation. Her leadership in process quality improvement initiatives, like the KAIZEN and LEAN projects, underscores her commitment to operational excellence and quality enhancement. With a strong academic foundation as an Assistant Professor in Pharmaceutical Chemistry, Samreen has also contributed extensively to research, publishing on pharmaceutical analysis and medicinal chemistry. Her scholarly pursuits are complemented by numerous certifications in project management, leadership, and clinical research, reflecting her dedication to continuous learning and professional development. Samreen’s extensive industry domain expertise covers drug development, regulatory affairs, competitive intelligence, and emerging therapies, supported by her proficiency in advanced analytical tools and data-driven decision-making. Her strategic vision, combined with exceptional problem-solving and communication skills, positions her as a thought leader in the pharmaceutical and healthcare sectors.
Parmita Bhadra is a highly accomplished scientific professional with a rich academic background and over a decade of extensive experience in medical writing, process quality analysis, and scientific research. Holding an M.Phil. in Marine Biotechnology from AMET University and an M.Sc. in Biotechnology from SRM College of Arts and Science, Parmita has demonstrated expertise in both theoretical and applied sciences, underpinned by a solid foundation in microbiology from her undergraduate studies. Her professional journey is marked by pivotal roles at Springer Nature Publishing Technology and Publishing Solutions, where she has excelled as a Lead Process and Quality Analyst, contributing to the development of innovative products such as ASK ADIS and Pharma Insight Reports. Parmita’s role extends to quality assurance, SOP design, client interactions, and mentorship, showcasing her leadership and strategic acumen in managing complex projects and cross-functional teams. Parmita’s proficiency in medical and scientific writing is distinguished by her contributions to the AdisInsight database, where she developed clinical content from diverse sources, including FDA documents, clinical trial registries, and scientific journals. Her work has been recognized with accolades from Roche for impactful syndicate reports, reflecting her ability to deliver insightful, data-driven analyses. In addition to her core responsibilities, Parmita is a Certified Internal Auditor for QMS and ISMS, adept at conducting audits aligned with ISO 9001:2015 and ISO 27001:2013 standards. Her technical toolkit includes Six Sigma Green Belt certification, expertise in bioinformatics tools, and a strong command of data analysis, visualization, and reporting. Parmita’s academic and professional endeavors are complemented by numerous certifications in clinical practice, machine learning, and quality management, alongside active participation in international conferences and training programs. Her deep knowledge of molecular biology techniques, coupled with her analytical and strategic skills, makes her a distinguished contributor to the field of scientific research and publishing.